Dog Boarding Website Design & Local SEO in Bozeman

Animal House Pet Lodging is a well-established dog boarding company in Bozeman that needed a modern website capable of supporting its continued growth. Their previous website had been online for nearly 20 years and no longer reflected the quality of their services, brand personality, or position in the local market.

One of the biggest challenges was visibility. The website had limited presence in Google search results, making it difficult for local pet owners to discover the business when searching for dog boarding services in Bozeman.

My goal was clear: create a modern, engaging website that showcased their services, improved the user experience, and strengthened their local search visibility. The new design incorporates playful colors inspired by their branding, clear navigation, and messaging that reflects the friendly and caring experience Animal House provides.

While some content was migrated from the previous website, much of the copy was rewritten and optimized specifically for local SEO. The new site structure, strategic headings, service-focused content, and technical SEO improvements were all designed to help the business perform better in Google search results.

The project was completed in April 2026, and the results followed quickly. Within just a few months of launching the new website, Google Search impressions increased by 89% and website clicks increased by 80%. These improvements helped Animal House Pet Lodging reach more local pet owners and generate significantly more interest through organic search.